Having a spa is a great way to make cash, when you know how. It is all about great customer service, being able to welcome people, and of course tapping into the market, by knowing what types of treatments that your competitors are offering. When you have the ability to tap into all of these, then you will be able to come out trumps and have a very healthy business. This article offers a few tips to help you improve your services.
Check Around Your Competitors Services
If you own any business, one of the best things that you can do in order to improve your facilities is of course go around and visit your competitors. You do not have to do so with a big advertisement on your head, spouting off that you are an owner of a similar service. Simply book you, or a loyal co-worker in for the treatments that they offer, and check out what kind of service they have. A wise business owner will be able to see what is better than their current service, in terms of décor, staffing, and of course the products and pricing that are offered. Quite often it really is not about the products on offer it is usually about the customer service and how the clients feel when they walk through the door.
Send Your Staff on Customer Service Courses
Customer service courses are a great method of being able to better your service. In fact it can happen instantly, overnight. The courses will teach your staff how to welcome clients; how to engage in conversation, and of course just how to treat them when they are inside your facility. Clients love to have a good chat, they love to come in and book their next appointment with Emma the nail technician or Sally the pedicure/ massage lady! When you are running a business that is getting popular you will start to notice that people book their appointments and request the staff members by name. This is a great sign that you are doing something well.
Introduce a Loyalty Scheme
Many spas offer a card system whereby points can be accumulated, or stamps can be collected on a card that can be traded for a treatment or discount with a set number of points or stamps, it is also a great incentive for your clients to come back time and time again in order to collect for their freebie or discounted treatment! Psychologically it works wonders.
Offer Free Beverages
Cups of tea and coffee are a must in British society, so when you offer free brews; and perhaps bottled water or green tea for the more health conscious customer, you will be taking a very small step to ensuring that they feel at home. Of course, when people feel welcome, they will return!
Sell a Product Range
When clients come in for a massage, or a therapeutic facial, they will often ask you what types of creams, oils and products have been used. If you can sell them, you will find that whilst relaxed in the clutches of your spa services they will actually walk out and buy them too! That’s great because it will most definitely help you to turn over more revenue for your business.
Consider Teeth Whitening Services Too!
Teeth whitening used to be unheard of in spas. Now though, in the UK the teeth whitening market is forever growing and becoming a much sought after procedure for women and men alike. If you can offer teeth whitening for your clients that takes place in one trip without the need to come back time and time again, then you are onto a definite winner. It is a pricey procedure, and one that will have the clients rolling through the doors. A lot of spas and health care facilities have noticed a huge influx of clientele that require the service, and it is even cropping up in high-street hairdressers! The great thing with this is that word of mouth spreads, and when they walk out with pearly whites after a spa day out- the likelihood of their friend walking in the day after as a result of the marketing that they did after the treatment, is very high!
The ideas listed in this article are just a few that can be implemented into your business; there are so many things that can be done to improve your healthcare services and customer service. Hospitality is key to being successful. Make sure that you explore the options available to you and your business will thrive.